citybiz published a thought leadership piece arguing that retailers must treat returns management as a strategic priority rather than an overlooked back-office function. The article drew on ReturnPro's 2026 Proof Gap Report, a survey of 1,000 consumers and 300 retail executives, which found that only 17 percent of consumers understand what happens to an item after they return it and that only 39 percent trust retailer sustainability claims. It also cited ReturnPro's work helping retailers improve margin recovery on electronics from 10 to 20 cents on the dollar to as much as 60 to 80 cents through refurbishment and data-driven returns optimization. The piece positions ReturnPro's research and reverse logistics solutions as central to closing the gap between consumer expectations and retailer transparency on returns.
